As a result of the developments in information technologies, media in our day has become en effective power that has the possibility to reach millions of people in very short period of times. The relation of this power with history and culture has become the subject of a large number of very important studies in the academical level. In this study called “The role of the media in sustainment and transfer of cultural heritage: from state of Shirvanshahs to modern Azerbaijan”; the cultural bond between modern Azerbaijan Republic and State of Shirvanshahs are examined by being associated with media. It emphasizes the role of the media in relation to information, traditions, habits and skills, religion and moral principals, all together lifestyle, besides concrete heritage in the frame of media and culture relationship to be transferred and promoted to one generation to the other. Suggestions are revelaed in establishing the Modern Azerbaijan, the function of the cultural heritage and history left from the State of Shirvanshahs and the method of transferring this to next generations through media.
Culture, Cultural Heritage, Media, State of Shirvanshahs, Azerbaijan