Organizations increasingly perceive corporate social responsibility as an innovative strategic and management function that requires their concentration. If earlier CSR was perceived as a selfless scheme that provided only universal sympathy without the end result, then CSR moves from the boundaries of understanding to the core in frontal organizations. In a global economy, organizations are increasingly committed to promoting, demonstrating and supporting corporate social responsibility (CSR). Sustainable development requires that organizations take a serious look at CSR, from paying particular attention to their company's goals and objectives to making a profit. Around the world, the impact of CSR is evident in societies ranging from human rights, labor and employment practices to health and the environment. Human resources (HR) play an important role in guiding and educating organizations on the importance of CSR while purposefully implementing effective HR management practices that support the organization's business and CSR goals. This study found that organizations' corporate social performance (CSP) has a positive relationship with their reputation and attractiveness as employers, and thus with their ability to attract and retain potential employees. An organization's KSP gives the organization a competitive advantage.
Corporate Social Responsibility, Human Resources, Sustainable Development, Corporate Social Performance