It is an undeniable fact that tourists play a major role in attracting tourists in the ever-developing tourism industry. In order to highlight the potential of our local networks and ensure the rapid development of the accommodation sector, the implementation of marketing activities and ensuring the satisfaction of tourists through various methods and methods are considered as an important factor. In this regard, it is important to analyze loyalty programs and 4P concepts in depth in the tourism and hotel industry and apply them in the sector. Marketing created in the field of production could not find a place for itself in the tourism field for a long time. However, the increase in supply and demand in the field of tourism, the sharpening of competition and finally the formation of the tourism market have led to the emergence of marketing in tourism. At the same time, in order for tourism marketing to be used as a reliable tool in the market economy, managers and experts of tourism enterprises must have a creative command of marketing methodology and certain conditions. At the same time, it should be noted that this subject under study is not capable of answering all questions that may arise in the field of tourism. This situation is explained by the fact that tourism activity is very complex and dynamic. There are many internal and external factors that affect this. These factors themselves are highly variable. "Marketing" is looking for safe ways to achieve the goal in the field of tourism. At the same time, "marketing" is a creative process, not all its elements can be determined in advance. Tourism has its own sales formats depending on the type of services offered.
Marketing, Tourism, Hotel, Tourist, Market Environment