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AZƏRBAYCANDA YEYİNTİ SƏNAYESİNDƏ RƏQƏMSAL MARKETİNQİN İNKİŞAF STRATEGİYALARI

The article is devoted to the study of strategies that will influence and accelerate the development of the food industry in the digital economy. The relevance of the topic is related to the importance of studying the prerequisites for ensuring the digital development of food industry enterprises in ensuring the food security of the state. The directions of digital development of the food industry based on the use of innovative technologies for sorting raw materials, industrial robots, data visualization, computer vision, artificial intelligence, big data analysis, smart packaging, quality of finished products, machine evaluation of food products, etc. have been determined. Application directions of technologies that allow creation of new models containing physical and functional characteristics in a wider format have been determined. An analysis of advanced foreign experience in the field of digital development of the food industry was carried out, and a conclusion was reached regarding the necessity of forming digitality for the development of the food industry, ensuring the quality and safety of food products. The article also analyzes the shortcomings of the industry, which are solved with the help of innovative technologies, as well as classified promising innovations applied in the food industry and planned for the future.



Anahtar Kelimeler

Industrial Development, Food Industry, Industrial Economy, Digitization, Technology


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